Behind the Brand Series – SENSA

Behind the Brand is a series where we introduce you to the people, stories and passion behind the local brands listed on We R Local.

Every brand has a story to tell, and we believe our local brands deserve to be celebrated. Through this series, we hope you’ll get to know these brands on a more personal level, discover what makes them special, and see the real difference you can make when you choose to support local.

The next brand we are excited to introduce is SENSA, owned by Stefanie. Here is SENSA’s story.

SENSA wasn’t born from a perfectly mapped-out business plan. If I’m completely honest, it was born out of NECESSITY.

In my fifties, after suddenly finding myself without the work and income I had relied on, I realised I had 2 choices: sit and feel sorry for myself or I had to take a deep breath and start building something of my own.

So, I started S E N S A.

Creativity has always been part of who I am, so starting a creative little business wasn’t completely foreign to me.

The funny thing is, though, that while I may be next-level creative, I’m also learning a whole new world of business, products, printing, designing, marketing, and everything in between. And believe me – there is A LOT to learn!

SENSA is very much a “start at the bottom and figure it out as I go” kind of story. And I’m okay with that.

The name SENSA came from the idea of senses, feeling and experience – because I want the things I create to evoke something. A feeling. A memory. A little bit of joy, and I might even add … a sensation.

What started as something I had to do is slowly becoming something I genuinely want to do. And perhaps that’s the best part of the story.

I’m only just getting started.

Thank you for reading my story, Stefanie.